1. Introduction to Digital Marketing
- What is Digital Marketing?
- Importance of Digital Marketing in Today’s Business Landscape
- Traditional vs. Digital Marketing
- Key Digital Marketing Channels
- Current Trends and Future of Digital Marketing
2. Website Planning and Development
- Introduction to Websites
- Understanding Domain Names and Hosting
- WordPress Setup
- Introduction to HTML, CSS, and JavaScript (Basics)
- Website Design Principles
- SEO-Friendly Website Development
- Website Maintenance and Best Practices
3. Search Engine Optimization (SEO)
- Understanding Search Engines
- On-Page SEO: Title Tags, Meta Descriptions, Headings, Content Optimization
- Off-Page SEO: Link Building, Social Bookmarking
- Technical SEO: XML Sitemaps, Robots.txt, Website Speed Optimization
- Local SEO Strategies
- Keyword Research and Competitive Analysis
- SEO Tools: Google Analytics, Google Search Console, SEMrush
4. Content Marketing
- Importance of Content in Digital Marketing
- Content Creation: Blogs, Articles, Videos, Infographics
- Content Strategy and Planning
- Content Distribution Channels
- Content Marketing Tools
- Measuring Content Marketing Success
5. Social Media Marketing (SMM)
- Understanding Social Media Platforms
- Social Media Strategy Development
- Creating Engaging Social Media Content
- Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat Marketing
- Social Media Tools and Analytics
- Paid Social Media Advertising (Facebook Ads, Instagram Ads, LinkedIn Ads)
6. Pay-Per-Click (PPC) Advertising
- Introduction to PPC and Google Ads
- Setting Up a Google Ads Campaign
- Keyword Selection and Bidding Strategies
- Ad Copy Creation and Optimization
- Campaign Management and Reporting
- Introduction to Google Display Network (GDN) and Remarketing
7. Email Marketing
- Introduction to Email Marketing
- Building an Email List
- Creating Email Campaigns
- Segmentation and Personalization
- Email Automation
- Email Marketing Tools (MailChimp, Constant Contact)
- Analyzing Email Campaign Performance
8. Affiliate Marketing
- Understanding Affiliate Marketing
- How to Start with Affiliate Marketing
- Selecting the Right Affiliate Programs
- Promoting Affiliate Products
- Tracking and Measuring Affiliate Performance
9. Online Reputation Management (ORM)
- Understanding Online Reputation
- Tools for Monitoring Online Reputation
- Strategies for Positive Reputation Management
- Handling Negative Feedback
- Brand Building Through ORM
10. Conversion Rate Optimization (CRO)
- Understanding Conversion Rate
- Importance of CRO in Digital Marketing
- Tools for Tracking and Improving Conversions
- A/B Testing and Multivariate Testing
- Improving Website and Landing Page Performance
11. Analytics and Reporting
- Importance of Analytics in Digital Marketing
- Google Analytics Setup and Features
- Understanding Key Metrics: Bounce Rate, Page Views, Session Duration
- Custom Reports and Dashboards
- Analyzing Campaign Performance
- Data-Driven Decision Making
12. Advanced Digital Marketing Strategies
- Advanced SEO Techniques
- Advanced Google Ads Strategies
- Programmatic Advertising
- Growth Hacking Techniques
- AI and Machine Learning in Digital Marketing
- Understanding and Utilizing Big Data
- Customer Journey Mapping
13. Digital Marketing Automation
- Introduction to Marketing Automation
- Tools for Automation: HubSpot, Marketo, Pardot
- Automating Email Campaigns
- Automating Social Media Posts
- Lead Nurturing and Scoring
14. Capstone Project
- Project Planning
- Execution: Creating a Full Digital Marketing Strategy
- Presentation and Review
- Real-World Case Studies and Success Stories
15. Certification and Career Guidance
- Digital Marketing Certifications (Google, HubSpot, Facebook Blueprint)
- Building a Digital Marketing Portfolio
- Career Paths in Digital Marketing
- Interview Preparation and Job Search Strategies